Endeavor Senior Designer Exercise 1:
Landing Page - Bergamo Location
Recommendations to Improve Conversion, Clarity, and User Experience

1. Above the Fold

What works:
The lifestyle image feels authentic and engaging. “Small steps. Big outcomes.” is memorable, and the tour form makes the primary goal clear.

What could improve:
The hero needs to explain why families should choose Bergamo. Add a short value proposition highlighting the Montessori approach, age range, or key benefit. Add reassurance near the form so parents know what happens after submitting.

2. Information Hierarchy & Flow

The page asks parents to convert before giving them enough reasons to do so. I would organize the experience around:

Value → Trust → Tour

After the hero, quickly introduce 3–4 key benefits such as Montessori Learning, Experienced Educators, Nurturing Community, and Programs for Young Children. Follow with testimonials, programs, campus photography, FAQs, and another tour CTA.

Since this is a Bergamo-specific page, preselect the campus to remove an unnecessary step.


3. Trust & Reassurance

The photography is a strong trust builder, but parents need more proof before scheduling.

Bring these elements higher on the page: parent testimonials, ratings/reviews, educator experience, safety information, program ages, and real campus photography.

Turn “Families Love Us” into a meaningful proof point with an actual testimonial or rating.


4. Calls to Action

• Use one consistent CTA throughout the page, such as “Schedule a Tour.”
• Set expectations with simple supporting copy:
• Schedule your visit
Choose a convenient time to tour our school and meet our team.

Repeat the CTA after important sections instead of placing competing actions throughout the page.

5. Mobile Experience

Keep the mobile experience simple and easy to scan. Prioritize:

Headline → Value Proposition → Trust → CTA

Use full-width form fields, large tap targets, fewer required fields, and remove the campus selector when Bergamo is already known. A sticky Schedule a Tour button could keep the primary action accessible.


6. Top 5 Changes

1. Strengthen the hero message — Clearly communicate why Bergamo is different.

2. Simplify the tour form — Remove unnecessary fields and preselect the location.

3. Add social proof earlier — Feature a testimonial, rating, or parent quote near the hero.

4. Add a “Why Bergamo?” section — Highlight 3–4 easy-to-scan benefits.

5. Create one consistent CTA — Use Schedule a Tour throughout desktop and mobile.

Overall goal: Give parents a clear reason to choose Bergamo, build trust quickly, and make scheduling a tour feel simple.